{"id":6979,"date":"2021-06-17T09:30:12","date_gmt":"2021-06-17T02:30:12","guid":{"rendered":"https:\/\/bcaf.telkomuniversity.ac.id\/?p=6979"},"modified":"2021-06-17T09:32:36","modified_gmt":"2021-06-17T02:32:36","slug":"abdimas-perancangan-desain-seragam-sebagai-media-branding-untuk-mitra-dampingan-komunitas-kopi-ambeu-preanger-pangalengan","status":"publish","type":"post","link":"https:\/\/bcaf.telkomuniversity.ac.id\/en\/abdimas-perancangan-desain-seragam-sebagai-media-branding-untuk-mitra-dampingan-komunitas-kopi-ambeu-preanger-pangalengan\/","title":{"rendered":"Abdimas Perancangan Desain Seragam sebagai Media Branding untuk Mitra Dampingan Komunitas Kopi Ambeu Preanger, Pangalengan"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"u_row\">\r\n        \t<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img fetchpriority=\"high\" decoding=\"async\" width=\"470\" height=\"265\" src=\"https:\/\/bcaf.telkomuniversity.ac.id\/wp-content\/uploads\/2021\/06\/abdimas-ahn1.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"abdimas ahn1\" srcset=\"https:\/\/bcaf.telkomuniversity.ac.id\/wp-content\/uploads\/2021\/06\/abdimas-ahn1.jpg 470w, https:\/\/bcaf.telkomuniversity.ac.id\/wp-content\/uploads\/2021\/06\/abdimas-ahn1-300x169.jpg 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 16px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Pandemi Covid-19 yang masih melanda dunia membuat segala lini kehidupan kita terdampak. Termasuk UKM mitra Komunitas Petani Kopi Ambeu Preanger di Pangalengan. Beruntung, kita hidup di era digital yang memungkinkan aktivitas yang bersifat fisik untuk sementara waktu dipindahkan. Media sosial, adalah salah satu contohnya. Selain untuk memperluas pertemanan, mencari hiburan, dan memperluas wawasan, media sosial pun telah menjadi semacam \u2018market place\u2019 atau semacam \u2018etalase digital\u2019 yang oleh banyak orang dimanfaatkan untuk mempromosikan atau menjual sesuatu\u2014terlebih di masa pandemi ini. Selain itu media social juga digunakan untuk mengunggah konten yang berguna sebagai branding dan peningkat <em>brand awareness.<\/em> Konten yang berkarakter, unik, dan \u201ccatchy\u201d lebih mudah dikenal dan diingat oleh masyarakat. Faktor-faktor tersebut dapat direpresentasikan lewat berbagai cara, salah satunya melalui seragam. Selain meningkatkan tampilan yang lebih professional, menumbuhkan loyalitas serta kebanggan, seragam pun berperan sebagai identitas pembeda.<\/p>\n<p>Hal tersebut melatar belakangi tim untuk melakukan kegiatan pengabdian masyarakat dengan judul Perancangan Desain Seragam Sebagai Media Branding Untuk Mitra Dampingan Komunitas Kopi Ambeu Preanger, Pangalengan. Tim berharap kegiatan yang dilakukan dapat meningkatkan <em>brand awareness <\/em>serta menguatkan karakter, yang berdampak positif bagi mitra sasar tersebut .<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 16px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"151\" height=\"227\" data-src=\"https:\/\/bcaf.telkomuniversity.ac.id\/wp-content\/uploads\/2021\/06\/abdimas-ahn2.jpg\" class=\"vc_single_image-img attachment-full lazyload\" alt=\"\" title=\"abdimas ahn2\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 151px; --smush-placeholder-aspect-ratio: 151\/227;\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"151\" height=\"227\" data-src=\"https:\/\/bcaf.telkomuniversity.ac.id\/wp-content\/uploads\/2021\/06\/abdimas-ahn4.jpg\" class=\"vc_single_image-img attachment-full lazyload\" alt=\"\" title=\"abdimas ahn4\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 151px; --smush-placeholder-aspect-ratio: 151\/227;\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"151\" height=\"227\" data-src=\"https:\/\/bcaf.telkomuniversity.ac.id\/wp-content\/uploads\/2021\/06\/abdimas-ahn3.jpg\" class=\"vc_single_image-img attachment-full lazyload\" alt=\"\" title=\"abdimas ahn3\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 151px; --smush-placeholder-aspect-ratio: 151\/227;\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div>    \t\t\t<\/div><!--\/u_row-->\r\n\t\t\t<div class=\"u_row\">\r\n        \t<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_video_widget wpb_content_element vc_clearfix   vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-center\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"wpb_video_wrapper\"><iframe title=\"Abdimas Perancangan Desain Seragam Sebagai Media Branding Untuk Mitra Dampingan Ambeu Pangalengan\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/nh6r4d5d_2k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div>    \t\t\t<\/div><!--\/u_row-->\r\n\t<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"Pandemi Covid-19 yang masih melanda dunia membuat segala lini kehidupan kita terdampak. Termasuk UKM mitra Komunitas Petani Kopi Ambeu Preanger di Pangalengan. Beruntung, kita hidup di era digital yang memungkinkan [...]","protected":false},"author":8,"featured_media":6982,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[25,4],"tags":[28,84,83,85],"class_list":["post-6979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-service","category-event","tag-abdimas","tag-branding","tag-kopi-ambeu","tag-seragam"],"_links":{"self":[{"href":"https:\/\/bcaf.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/posts\/6979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bcaf.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcaf.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcaf.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/bcaf.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/comments?post=6979"}],"version-history":[{"count":3,"href":"https:\/\/bcaf.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/posts\/6979\/revisions"}],"predecessor-version":[{"id":6986,"href":"https:\/\/bcaf.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/posts\/6979\/revisions\/6986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcaf.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/media\/6982"}],"wp:attachment":[{"href":"https:\/\/bcaf.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/media?parent=6979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcaf.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/categories?post=6979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcaf.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/tags?post=6979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}